The world as you see it
The launch of Capture One 22 was our biggest campaign of the year, reaching every corner of the digital space.
We created a dedicated landing page where people could dive deeper into the new features, learn more about the hero photographer, and, of course, get the update.
From there, the campaign stretched across social media, email, our resource hub and blog, as well as our partner packages.
Capture One is a community-driven brand, so social was always going to be our main focus.
We built out a full content lifecycle, starting with pre-launch hype a week before the campaign went live.
Once we launched, we highlighted the new features in more detail and rolled out an exclusive spotlight with our hero photographer, Polina Washington.
Everything on social was designed to get the community involved. So alongside the launch, we created a social media challenge through our #editwithus series called “Explore and Edit”.
We tasked our community of photographers with capturing landscapes and cityscapes around them for a chance to win a prize.