Pandora Pitch
The Pandora pitch was split into three tasks: adaptation and design, transcreation, and creative concepting.
I was the lead copywriter for all three tasks and supported my Creative Directors in running the project.
Strategic thinking was just as important as the work itself, so I also took ownership of building the reasoning behind what we were doing and why.
Task 1
The first task was for the launch of the Talisman collection. We were given an existing concept and had to propose a design treatment.
While the task was largely design-led, it also required us to think strategically.
We made decisions based on their pre-existing target groups, including tone of voice, imagery and CTAs, all while finding a way to tell a cohesive story across assets. I wrote all the copy for this task.
Task 2
The second task was for their Summer 2025 campaign. Using existing key visuals, tone of voice and design principles, we had to create variants across digital and offline channels and transcreate a selection of assets into Italian, German, French and Polish.
Like the first task, this was design-led, but it was more to test how well we could follow their guidelines rather than creating a design treatment.
My role was to oversee the strategy and make sure everything was aligned with their guidelines. There wasn’t much copy needed from me, but I still oversaw the English assets.
Task 3
The third task was for the launch of their mini charms. It was the most challenging of the three, but also the most fun.
We were given a list of deliverables and tasked with developing everything from scratch, including the creative concept, tone of voice, visual direction and the final assets.
I wrote all the copy for the concept and assets, including the TikTok scripts, and stepped in as voice talent.
